Immortals Gaming Club is a vertically integrated esports and competitive gaming company. We have four brands that compete in esports around the world. From the first time that people started to play video games or arcade games, going back 30 years, people were interested in who was the best. And as more and more people started playing video games, the games that people played change, but the interest didn’t.
What’s interesting about the esports ecosystem right now is that it’s really developing real time. There’s so much growth potential around the teams and the excitement. When you look at the demographics and the fan engagement, there is a really bright future here and we’re excited to be a part of it.
What happened, really, within the last 5-7 years is that institutional capital has flowed in and created this new wave of expansion and growth as we’re on this massive growth plane. How do we make sure, as a company, that we are benefitting from that growth to not being left behind? We’re aggregating more brands under one umbrella. And so the efficiencies help us provide the best content, the best resource, the best experience to our fans.
Our role was to help put Infinite and Immortals together. This transaction allowed us to help create a pioneer in the industry with multiple teams across different leagues. And also positioned us as a future leader for transactions in the esports space, considering the fact that this was the first change of control transaction of an esports organization in North America.
The way it came together, we all kind of felt like we were on the same side of the table. We felt like J.P. Morgan was a resource to us in helping the deal get across the line. So you had deep trust and fantastic capability, and those two things created an exquisitely run process by J.P. Morgan.
This transaction showcases our ability to work with clients who may be operating in nascent industries or unchartered waters. Our ability to deliver the full power of J.P. Morgan’s platform and the focus of the organization to maximize value, and get to the best outcome for our client base, is what we do best.
At the forefront of competitive gaming, the esports industry is expected to experience significant growth, fueling widespread adoption among a global community of loyal fans, who believe the sector is poised to become bigger than traditional sports in the future.
During a transformational time for the esports industry, J.P. Morgan was enlisted to advise on the transaction between Immortals Gaming Club and Infinite Esports & Entertainment.
The acquisition, the largest change of control transaction in the history of esports, paves the way for J.P. Morgan to become a leader for additional transactions within this dynamic sector.
This form of competitive gaming is well on its way to becoming a billion-dollar mainstream sector that will play an important role in shaping the future of entertainment. The unique experience draws millions of enthusiasts annually, blending video and interactive content with narration from the athletes.
I truly believe that interactive media and gaming is the future of entertainment more broadly, and esports as the forefront of interactivity in gaming. That’s what a blend between video content, and narrative content, and interactive content, I think, is the sphere that is going to help popularize interactive, non-passive entertainment. I believe this industry will be as big, if not bigger, than the traditional sports industry. What strikes you immediately is just how passionate and enthusiastic everyone involved in the industry is. And that has led to just this really unique and vibrant community that’s just unlike any other.
Immortals Gaming Club was originally founded by Noah Whinston and his idea behind it was really that at the time, esports was really just getting started up and he thought that people were not doing things the “right way.” Things were not nearly professional enough, people were not taking care of the players. So the idea was to really come into the industry and set the bar higher for how everybody gets treated around. I started playing myself in a previous life, something like 15 years ago. We’d compete in big tournaments, but there was no real support system, there were no nice facilities to practice in, you didn’t have coaches. Now, we’ve got a bunch of big organizations, got some of the world’s largest investors coming into the space. There’s no doubt in my mind that esports is gonna be bigger than traditional sports one day. The only question is how long it’s gonna take.